approach points for fast track in business

36. Success Lies in Execution, Not Ideas

Opportunities are about identifying the gaps between expectations and results, small inconveniences, and problems, rather than just finding solutions. Do not let competition block your path. Since competition is everywhere, your goal should be to do better. Fast-lane success lies in execution, not ideas. The world's most successful entrepreneurs didn't start with groundbreaking ideas; they simply improved existing concepts or offered them to more people.

37. Escape Financial Illiteracy

The fast lane is a means to achieve your goals because fulfilling your dreams requires money. Income-generating systems should exist to increase your income, not wealth. Wealth increase should be left to the fast lane. Without overcoming financial illiteracy, it's difficult to build a financial empire. Financial advisors won't solve your financial illiteracy, and financial knowledge is like insurance. Staying financially illiterate results in a loss of control, especially when evaluating the advice of financial advisors.

38. The One Who Executes the Idea Owns Everything

Speed is about transforming ideas into action. Most people let valuable information become worthless. Successful fast-lane businesses operate multidimensionally like a chess game. Ideas represent potential speed, while execution represents actual speed. The person who comes up with an idea doesn't own it; the one who executes it owns everything.

39. The Best Business Plan is Execution Records

The world shows you the direction to take. Superficial business plans are useless. The best business plan in the world is execution records. Execution records validate the business plan. If you want investment in your business, you must take action and produce visible execution outcomes.

40. Customers Have Power! Be Loyal to Them!

Complaints are valuable tools to understand the customer's mind. Complaints about changes are hard to grasp and require additional data to prove or disprove. Excellent customer service is as simple as positively exceeding low expectations. Satisfied customers can become a free marketing system for your company. Satisfied customers have two residual effects: they continue using your services and attract new customers through word-of-mouth.

41. Business Partnerships Are As Important As Marriage

Public perception of your company depends on your employees. Passionate customer service can overcome flaws, but passionate features cannot overcome poor customer service.

42. How to Utilize Competitors?

If you're busy copying what competitors are doing, you're not innovating. Forget the competitors and focus solely on your business. Use competitors to identify their weaknesses and differentiate your product.

43. Approach Points for Fast-Lane Business

Build a brand. A differentiated brand is a company's competitive edge. The success of a brand depends on innovative sales strategies. Develop solid and unique sales strategies.

36. 성공은 아이디어가 아닌 실행에 있다

기회란 타개책을 마련하기 보다 기대치와 결과의 간극, 작은 불편, 문제점 등을 포착하는 것이다. 경쟁이 당신의 길을 방해하게끔 해서는 안된다. 경쟁은 어디에나 존재하므로 당신의 목표는 ‘더 잘하기’가 돼야 한다. 추월차선 성공은 아이디어가 아닌 실행에 있다. 세계에서 가장 성공한 사업가들 역시 엄청나게 뛰어난 아이디어로 시작하지 않았고, 이들은 기존의 콘셉트를 개선하거나 이를 더 많은 사람에게 제공했을 뿐이다.

37. 재무적 문맹 상태를 벗어나라

추월차선은 당신의 목표를 이루기 위한 수단이다. 꿈을 이루려면 돈이 필요하기 때문이다. 돈이 들어오는 시스템은 부가 아니라 소득을 증대시키기 위해 존재해야 한다. 부의 증대는 추월차선에 맡겨야 한다. 재무적 문맹 상태를 벗어나지 못하면 재무 왕국을 세우기 어렵다. 재정 자문가는 재무적 문맹을 해결해 주지 않으며, 재무적 지식은 보험과 같다. 재무적 문맹 상태에 놓여 있으면 통제력을 잃게 된다. 특히 재정 자문가의 조언을 평가하는 과정에서 그렇다.

38. 아이디어를 실행하는 사람이 모든 것을 소유한다

속도는 아이디어를 실행으로 변화시키는 것이다. 대부분의 사람은 훌륭한 정보가 무가치해지도록 내버려 둔다. 성공적인 추월차선식 사업은 체스 게임처럼 다차원적으로 운영된다. 아이디어는 가능 속도이고, 실행은 실제 속도다. 아이디어를 생각해 내는 사람이 아이디어의 주인이 아니라, 아이디어를 실행하는 사람이 모든 것을 소유하는 주인이다.

39. 최고의 사업 계획은 실행 실적이다

세상은 당신이 가야 하는 방향을 알려준다. 겉만 번지르르한 사업 계획은 쓸모 없다. 세상 최고의 사업 계획은 실행 실적이다. 실행 실적은 사업 계획을 승인하는 역할을 한다. 사업에 투자를 받고 싶다면 행동을 취하고 눈에 보이는 실행 결과물을 만들어야 한다.

40. 고객에게 힘이 있다! 고객에게 충성하라!

불만은 고객의 마음을 간파할 수 있는 소중한 도구다. 변화에 대한 불만은 파악하기가 어렵고, 입증하거나 무효화하기 위한 추가적인 자료를 필요로 하기도 한다. 훌륭한 고객 서비스는 고객의 낮은 기대를 긍정적으로 꺾는 것만큼 간단하다. 만족한 고객은 당신의 회사를 공짜로 홍보해 주는 인적 자원 시스템이 될 수도 있다. 만족한 고객은 두 가지의 잔여 효과를 가져온다. 계속해서 서비스를 이용하는 것과 입소문을 통해 새로운 고객을 끌어오는 것이다. 

41. 사업 파트너십은 결혼만큼 중요하다

당신의 회사에 대해 대중이 가는 인식은 직원들에게 달려 있다. 열성적인 고객 서비스는 단점을 극복할 수 있지만 열성적인 기능은 형편없는 고객 서비스를 극복할 수 없다.

42. 경쟁사를 어떻게 활용해야 할까?

만약 당신이 경쟁사가 하는 것을 보고 베끼느라 바쁘다면 혁신하지 않는 것이다. 경쟁사는 잊어버리고 당신의 사업에만 집중해야 한다. 경쟁사를 그들의 약점을 찾아 당신의 제품을 차별화하는 데 활용해야 한다.

43. 추월차선 비즈니스의 접근 포인트

브랜드를 만들어야 한다. 차별화된 브랜드가 기업의 경쟁력이다. 브랜드의 성공 여부는 참신한 판매전략에 달려 있다. 견고하고 독특한 판매전략을 개발해야 한다.